JoyWellnessForLife.com

Cameo Moy • Feb 08, 2020

Bizzistance reimagines a personal trainer's website

Summary of Services

Background

Joy Wellness for Life had been in several locations until 2014, when it relocated to its beautiful new studio in Holbrook's then newest building. A friend had designed her website which was based off of a template and did not showcase Joy's services or studio in a visitor-friendly way. Bizzistance was hired to redesign the site to be more aesthetically pleasing. But Bizzistance never stops there. We also expanded her website to showcase each of her services on its own page, gave the site the proper SEO, and submitted the site to search engines. Joy also took advantage of our GMB Concierge services and got a custom email inbox with virtually unlimited storage and unlimited aliases for a one-time fee. 

Home page before-and-after

Nifty before-and-after widget. Slide the arrows in the semi-circle in the middle of the image to the left or right to see the before or after homepage.

Video - After - Joy Wellness for Life home page

Services page - Pilates

Slide the arrows in the semi-circle in the middle of the image below to the left or right to see the before or after services page.


We expanded each service into its own dedicated page. Each service page now includes an general description of the service on the left and the costs and descriptions of the specific services on the right.


The "Book a Session" button at the top of every page connects to a third-party service where individuals can select their specific service, book it, and then pay for it online (if they so choose). Joy can also books appointments manually into the same online service so that her studio schedule is always up-to-date.

Video - After - Joy Wellness for Life Services page

About the Project

JoyWellnessForLife.com was relaunched on February 1, 2020. The original domain, JoyRober.com , was redirected to the new site so that Joy wouldn't lose any brand equity. Her original site did not have Google Analytics so there was no SEO value to carry over to the new domain. The new domain is more SEO-friendly as well as more consumer-friendly, since the name of her domain now matches the name of her business. With a mixture of stock and company images, the new site aesthetically represents Joy Wellness for Life in a way her old site did not.


Visit JoyWellnessForLife.com if you're looking for private personal training, semi-private pilates training, and, of course, massage therapy that will not only relax your muscles but will come with recommendations from Joy that will help you remain pain-free longer.

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