ArleenSmithMarketing.com

Cameo Moy • Feb 08, 2020

Out with the old desktop-only website and in with the new mobile-friendly website

Summary of Services

Background

 

Arleen Smith Marketing ("ASM") was established in 1991. As a forward-thinking company they had a website designed as well. They are a very successful company that doesn't have a lot of spare time. Bizzistance really wanted the opportunity to redesign their website and, as a sales tool, mocked up a home page with a very catchy tagline. Arleen Smith Marketing loved the tagline so much they decided it was finally time to redesign their site to be mobile-friendly and search-engine optimized.

 

About the Project

Bizzistance is very partial to pink (as you may have noticed), and the original image pitched to ASM was a pink puzzle piece on the green background. However, ASM was more partial to blue. So the pink puzzle piece was transformed into a blue one through the magic of Photoshop.


ASM's original website, created in the 90's, was neither mobile-friendly nor secure as neither were required for websites back then. At this first pass of updating the ASM website, Bizzistance' goal was to give the ASM site more color, more organization, HTTPS security, and most importantly, mobile-friendliness and search engine optimization, since ASM spends a fair amount on AdWords. It is too soon to tell if their new website, through Bizzistance' optimization, can eliminate ASM's need for AdWords through higher organic traffic. Time will tell, so stay tuned!

Pink puzzle piece on green background

The Arleen Smith Marketing team are exceptional people: exceptionally kind, exceptionally smart, and exceptionally customer-focused. It was a privilege and learning experience to work with Rick, Jim, Arleen, and Zack. I look forward to working with them again in the future.


ArleenSmithMarketing.com went live on February 2, 2020. However, the SEO was implemented and the site submitted to search engines a week later because the ASM team wanted to review the SEO report one more time before the site was submitted to Google and Bing.

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