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I recently invested in an ADA-compliance tool thinking that it would help my website become WCAG-compliant, because I thought WCAG compliance was the law (when in fact it was the opposite). This common misunderstanding is perpetuated by a media that consistently conflates the two compliance standards. This blog is to demystify what these website standards are and to provide you with some suggestions on what to do about website accessibility compliance. DISCLAIMER: Before you read further, please note that this blog post is my understanding of the two website accessibility compliance standards. This is my opinion and common-sense (well, some might call it genius ) interpretation. But however genius this post may be, it is not meant to be legal advice of any kind. Please consult a lawyer if you need legal advice. That said, you should read what I have to say, because no one has said it in such an understandable way before…

Marketing is always complicated no matter what audience you’re trying to reach. However, young consumers can be especially difficult to market to because there’s less information available about their spending habits and marketing preferences. Young consumers are also an incredibly important market because they are likely to remain loyal customers from this point forward.

Blog Content  In the online business community, content is everything. This is particularly true when it comes to improving your SEO because the more content you have on your company’s website, the more your SEO will grow. Your blog content can be about topics related to your business, customer experiences, or employee stories. The idea is to include more keywords related to your business because the use of those words will funnel into your search engine rankings. With your blog, potential customers can find your website because of your posts or because of a direct search. Either way, you are benefiting from blog content.

Don't get shortchanged on logo deliverable formats that you need and deserve! Read this to learn about the file deliverables you should receive from your graphic designer when your logo design project is completed.

Bizzistance' creativity is not limited to web design. We are also great at coining words and taglines. Web designs that search engines find™ For: Bizzistance LLC Bizzistance For: Bizzistance LLC Inspiration: mashup of a common shortened term for business ("biz") and "assistance" —> Biz Assistance —> Bizzistance We go for blood™ For: Global ProLab Inc (a mobile phlebotomy company) Speed without Compromise For Haemonetics Corporation (by yours truly when I was a FT employee for them) Inspiration: a new software update to their PCS2 plasmapheresis device that allowed it to collect plasma faster without compromising safety Imaginution™ / Imaginutions™ For: Bizzistance LLC Inspiration mashup of "imaginative" or "imagination" and "solutions" = Imaginutions We have a few more in the works, but we won't disclose them until they've been put into commercial use by their companies.

Search Engine Optimization (or SEO) is a scary concept for many individuals seeking to grow their business without an extensive marketing background. To be fair, SEO has only been around since the late 90s and the analytics that go into determining the searching of webpages and catering to an audience is changing every day. As a business owner, it might be easier to overlook the importance of elevating your SEO for the sake of simplicity. When you invest in your SEO you not only increase your visibility, but you sway hesitant customers and develop a loyal following.

Google employees do not call anyone out of the blue When you create or claim your Google My Business listing, you'll start getting calls from "Google Business Partners." Hang up! Here's why: One of the things that Google doesn't do is call out of the blue. I've only talked to Google twice, when they had to contact me to resolve a client's Google My Business listing issue. My client had inadvertently triggered a fraud alert when they forgot which email they used to claim their listing and then used the wrong one to try to start an AdWords campaign. You would think since they were trying to give Google business, Google would bend over backwards to help them. Nope. Instead their business was flagged as fraudulent and they got blacklisted from appearing in the Google My Business panel. Anyway, it took three months of emailing back and forth with Google before they deigned to contact me by phone. So, I repeat: Google does NOT call people out of the blue.

Laser wins if you're not printing glossy photo prints for your business If you do a lot of printing, there is NO question that you should get get a laser printer over an inkjet. The only time an inkjet wins is if you print glossy photo prints for your business. Inkjet photo vividness can't be beat. But for the typical entrepreneur who works from home and needs a printer? A laser printer is the best choice, imho. In my business, I need to have a color printer. It can't be avoided. However, if you're not in the graphics business, you can save money by buying a black and white only laser printer.