CSRQualityHomecare.com

Cameo Moy • February 4, 2020

Bizzistance redesigns a home care agency's website to enhance SEO

Summary of Services

Background

CS & R Quality Home Care's website was not SEO friendly. In the two years they after they originally launched their website, they never got any leads from it. They also wanted to change their domain from .org to .com as they did not want to be confused with non-profit agencies. During the design process, Bizzistance advised them to drop the "and" in their domain name so that the email addresses for their staff would be shorter.

 

One of the egregious issues we found was that CS&R's services were listed in a accordion. This was terrible for CS&R as they are a services company. Accordions are for "asides" — information that a visitor can choose to ignore. The services of a services company are not "asides." They are essential for visitors to see. I was aghast.


Needless to say, Bizzistance' top priority was to expand their services from an accordion on only one page to seven (7) pages, to showcase each of their services and to enhance their website's SEO. Other UI (user experience) changes made were to move the phone number from the left to the right and adding a Testimonials page.

Before - Services were in an accordion. A big no-no for a services company.

After - Services in drop down and on their own page. Services are also shown pictorially on the home page with Learn More buttons that link to the page with the full description of the service.

About the Project

The home care industry is extremely competitive. Many home care agencies buy AdWords advertising. There are other hurdles to the SEO that we're trying to overcome such as:

 

  1. The original csandrqualityhomecare.org site was never submitted to, nor indexed, by Google, so the site had no SEO value to pass along to the new site.
  2. CS & R relocated their headquarters from Marlborough to Canton, which necessitated changes to service listings they were on
  3. We had used "loved one" instead of "elderly" or "seniors" throughout the site, which may have confused Google's crawlers. Bizzistance has since re-edited the site and resubmitted to Google.

 

The owners of CS & R Quality Home Care LLC are wonderful, caring, and responsive people. It is a privilege to work for such kind and giving individuals.

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