Salon4Inc.com

Cameo Moy • February 4, 2020

Bizzistance modernizes a Natick salon's website

Summary of Services

Background

 

Salon 4 Inc was established in Natick, MA, in 1994. They are a child-friendly hair salon that cuts, colors, styles, and treats hair of people of all ages. They also do manicures. Their website had a unique southwestern theme, but alas, the site was not mobile-friendly as it was designed before cell phones were even invented! The co-owners of the salon, Kay and Fred, depended on Kay's husband, Jeff, to manage and maintain the website. Jeff has a demanding full-time job and found it increasingly difficult to maintain the website and had no time (or knowledge) to recode the website to be mobile-friendly or search-engine optimized. So, to save his sanity and to make sure that his wife's website met modern-day standards, Jeff referred me to Fred (who manages the administrative aspects of the salon as well as being a hair stylist) and the rest is history.


Below are some before and after pictures and videos of the site.

Drag the colored arrows in the middle of the image below to the left or right to view the full before and after transformations.

home page before
home page after

Before - Salon 4 Home page

After - Salon 4 Home page (video preview)

Before - Salon 4 Services page

After - Salon 4 Services page (video preview)

About the Project

 

Salon 4's, responsive, mobile-friendly site was launched on November 20, 2019. The site was redesigned to look modern, include SEO, mobile-friendliness, and submitted to search engines.


Fred was a pleasure to work with. I met Kay on the last day when I was at the salon to finalize some administrative details. Jeff was very relieved that he no longer has to maintain the website.


Visit Salon4Inc.com if you live or work in the Natick area. They are fabulous and offer competitive rates for their services.

News, Events & Blog Articles

best of boston SEO company banner

SEOblog.com Ranks Bizzistance Among Best Boston SEO Companies in the United States in 2022

By Cameo Moy • July 18, 2022
Bizzistance is a top-rated digital marketing agency committed to providing 360-degree digital marketing solutions to businesses of all types and sizes. We take a “wholistic” approach to search engine optimization (SEO) and web design to provide personalized brand experiences that differentiate Bizzistance from the competition. Our team’s ability to implement the best digital marketing strategy for businesses was recently acknowledged by SEOblog.com, whose digital marketing analysts named our firm among the Best Boston SEO Companies in the United States in 2022. With more than 25 years of experience managing custom SEO and web marketing services for various companies, we have the expertise and skills to help brands succeed in this highly competitive industry.
man's hands using an assistive technology connected to a computer keyboard

Why your website needs to be ADA compliant

By Cameo Moy • April 5, 2022
I recently invested in an ADA-compliance tool thinking that it would help my website become WCAG-compliant, because I thought WCAG compliance was the law (when in fact it was the opposite). This common misunderstanding is perpetuated by a media that consistently conflates the two compliance standards. This blog is to demystify what these website standards are and to provide you with some suggestions on what to do about website accessibility compliance. DISCLAIMER: Before you read further, please note that this blog post is my understanding of the two website accessibility compliance standards. This is my opinion and common-sense (well, some might call it genius ) interpretation. But however genius this post may be, it is not meant to be legal advice of any kind. Please consult a lawyer if you need legal advice. That said, you should read what I have to say, because no one has said it in such an understandable way before…
abstract graphic

Trends You Should Understand When Marketing to Young Consumers

By Cameo Moy • July 16, 2021
Marketing is always complicated no matter what audience you’re trying to reach. However, young consumers can be especially difficult to market to because there’s less information available about their spending habits and marketing preferences. Young consumers are also an incredibly important market because they are likely to remain loyal customers from this point forward.
graphic with SEO in big letters

3 Strategies that Help Improve Your SEO

By Cameo Moy • June 24, 2021
Blog Content  In the online business community, content is everything. This is particularly true when it comes to improving your SEO because the more content you have on your company’s website, the more your SEO will grow. Your blog content can be about topics related to your business, customer experiences, or employee stories. The idea is to include more keywords related to your business because the use of those words will funnel into your search engine rankings. With your blog, potential customers can find your website because of your posts or because of a direct search. Either way, you are benefiting from blog content.
happy father's day emblems

What business owners need to know about logos

By Cameo Moy • May 19, 2021
Don't get shortchanged on logo deliverable formats that you need and deserve! Read this to learn about the file deliverables you should receive from your graphic designer when your logo design project is completed.
taglines and slogans words

We coin great taglines

By Cameo Moy • May 3, 2021
Bizzistance' creativity is not limited to web design. We are also great at coining words and taglines. Web designs that search engines find™ For: Bizzistance LLC Bizzistance For: Bizzistance LLC Inspiration: mashup of a common shortened term for business ("biz") and "assistance" —> Biz Assistance —> Bizzistance We go for blood™ For: Global ProLab Inc (a mobile phlebotomy company) Speed without Compromise For Haemonetics Corporation (by yours truly when I was a FT employee for them) Inspiration: a new software update to their PCS2 plasmapheresis device that allowed it to collect plasma faster without compromising safety Imaginution™ / Imaginutions™ For: Bizzistance LLC Inspiration mashup of "imaginative" or "imagination" and "solutions" = Imaginutions We have a few more in the works, but we won't disclose them until they've been put into commercial use by their companies.
Show More