RichsRemoval.com

Cameo Moy • Nov 02, 2019

Summary of Services

RichsRemoval.com was relaunched on March 5, 2018, as a responsive, mobile-friendly website. It has since gone through one facelift, where we redesigned their Removal Services page. (We're working on the facelift project summary. Stay tuned!)

 

 

According to this Hubspot article , as a business-to-consumer website for a 1–5 employee company, Rich's Removal should have been averaging about 149 unique visitors per week (Hubspot's data was from 2009, so 149 is on the low side). Yet, after 3 years with his previous website vendor, RichsRemoval.com had only 1,680 unique website visitors, which is an average of only 10.5 unique visitors per week. The is not the performance of a search engine optimized site. Although I thought the vendor did a great job with SEO, I suspect there were a few webmastering activities that the previous vendor failed to do, which negatively affected RichsRemoval.com's visibility to search engines.

With the current proliferation of Adwords, which is big business for Google and Bing, many web design companies are marketing their websites and web design as "search engine optimized" when they are no such thing. A truly optimized website does NOT rely on Adwords to get to the top of the search engine results. When you pay for Adwords, you are paying for advertising. Your website may be terrible (in terms of SEO), but you would never know it, because your vendor is buying your website's placement at the top of search results, NOT because they optimized your website.

At Bizzistance, we believe that each website should be
organically optimized, meaning that the content in the website and within the meta-title and meta-page descriptions are properly optimized. Our websites are designed so that our customers do NOT need expensive Google Adwords. Organic optimization, while free, takes time. If you have the money, but not the time to nurture your website into an organic juggernaut, then yes go with Adwords. But if you have patience, and are sick of Google and Bing essentially auctioning web results off to the highest bidder, then Bizzistance is your best choice for web design and search engine optimization (SEO) implementation.

Each website designed by Bizzistance is connected to Google Analytics ("GA"). We do the necessary webmastering activities to ensure your sites are crawled by Google and Bing (and by extension, Yahoo). We periodically monitor our clients' website visitor statistics and other performance indicators. The "art" of web design is more than just getting the click to your website (which can be bought), it is also ensuring that visitors are ENGAGED with your website, and that your website delivers the information that your customer or prospect is looking for, which CANNOT be bought—you have to work hard for this. Bizzistance will partner with you to help you increase organic traffic to your website. We're not afraid of hard work to make a website "all that it can be."

About the Client

Rich's Removal is a residential and commercial property cleanout and junk removal business servicing Greater Boston, South Shore, Metro-West, Norfolk County, and Cape Cod.

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