AtlanticQuotes.com relaunched!

Cameo Moy • Oct 31, 2020

Atlantic Insurance' new—and truly—search engine optimized, mobile-friendly website was relaunched on October 31, 2020. Their new eye-candy website was a terrific Halloween treat for both companies!


Background

Atlantic Insurance Group Agency Inc's previous website was not truly optimized as the website did not have useful meta-titles and meta-page-descriptions for search engines or users. The website also lacked useful insurance content that would help visitors (and search engines!) understand Atlantic's value as an independent insurance agency. And while the previous website was mobile-friendly, it didn't contain special features that make it easy for visitors to contact the company from their mobile phones.


Check it out: www.atlanticquotes.com

A little about the project:

In the redesign we retained the home page hero image because Atlantic Insurance was very attached to it and felt it was an integral part of their website identity. The home page image became our inspiration for the sunrise/sunset pictures used throughout the site. We primarily used the same blue and yellow in the new website design, but introduced a few additional accent colors to give a livelier feel to some of the pages. We heavily copyedited the content of the site for flow and to help visitors understand how exceptionally customer-service oriented Atlantic Insurance is.


Below is a before-and-after of the home page. Slide the pink arrows in the middle of the image to the left or right to view the full before or after picture. A detailed project summary with more before/after images will be provided in the upcoming weeks.

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