How to improve your website to help your business compete with big box retailers

Cameo Moy • September 25, 2020
man with computer in his hands

It can be tough for small businesses to compete with big box retailers. They have a lot more resources they can throw around compared to smaller businesses. If you want to compete with big retailers, there are some things you need to do. One of them is to improve your company's website. Here are a few things you can do to make your business’ website stand above your big box competitors.

Implement an Online Store

If your website doesn't have an online store yet, add one. Stepping up your ecommerce strategy is critical if you want to successfully compete with big box retailers. Having an online store to bring in additional business is an important move to make when attempting to compete with large retailers, especially since many of them have an online store as well. Begin marketing your store as well. You don't have to wait for it to be set up before you start marketing it. In fact, letting your customers know you're adding one and when it will go live can be a great way to get your online store off to a good start.

Make It Look Professional

Your business website should have a professional appearance to it. This means avoiding overly fancy or whimsical fonts and carefully selecting your color scheme. Use high quality images and videos where appropriate. Optimize your content for readability to decrease the number of people who navigate away from your site in search of content that's easier to get through. Having content is important, but if you overload a page with content and don't space it out, it will be more difficult to read. Correctly using white space makes your content look more professional and makes it easier on the eyes.

Optimize Your Website

Speaking of optimizing your content, you need to optimize other aspects of your website as well. Optimizing your website to increase your loading speed can help reduce your bounce rate. You should also make sure your website is optimized for smartphone users. Most consumers access websites through their phones, so if yours isn't optimized for mobile use, they are likely to leave and not come back. You should also optimize your website to improve your SEO rankings. This is what makes you more visible online by placing you higher on search engine results pages. All of these things will help you compete more successfully with big box retailers.


Improving your website can do great things for helping a small business compete with big box retailers. If you haven't already, add an online store to your website. Make your site look professional and be sure to optimize it. These suggestions, though not exhaustive, can help you get your business to a place where it can more reasonably compete with larger retailers.


Could your website use a facelift? We can help! Contact us so we can help give your website the overhaul it needs to help you be competitive in today’s digital marketplace.

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