How SEO can affect what your prospective customers think of your business

Cameo Moy • April 19, 2021

Search Engine Optimization (or SEO) is a scary concept for many individuals seeking to grow their business without an extensive marketing background. To be fair, SEO has only been around since the late 90s and the analytics that go into determining the searching of webpages and catering to an audience is changing every day. As a business owner, it might be easier to overlook the importance of elevating your SEO for the sake of simplicity. When you invest in your SEO you not only increase your visibility, but you sway hesitant customers and develop a loyal following.

Increase Visibility

Creating a unique and shareable environment for your audience is a major factor in helping distinguish yourself from the thousands of other sites competing for your prospect's attention. Allowing your content to be liked, shared, and accessed from a variety of platforms dramatically increases the amount of traffic that flows into your business. The more visitors you accumulate, the more your business populates in search results and social media followings. Increased visibility is the fastest way to increase your SEO and chances for business success.

Sway Hesitant Customers

Your website is like an online job application for a prospective customer to view and decide whether or not they are going to hire you. Standard with any job application, references carry major weight in the hiring manager’s perception and likelihood that they will hire you.


When it comes to your business, you can include references by way of reviews. Reviews give your customers confidence in your product. Everyone feels more confident investing in something when they feel others have tested, tried, and approve of the final product. Gaining new reviews will improve your SEO and help you generate more leads.

Develop a Loyal Following

An important thing to remember is that the business world is full of competition. You are not the only one vying for your prospective customer’s attention. When you decide to invest in your SEO, you increase the probability a visitor will be drawn to your business over other competitors.


Once a customer has chosen you and been satisfied with the results, they consciously come to rely and depend on your services. If you continue to satisfy customers’ expectations, they become your most dependable asset in coming back for more interactions and bringing in new customers.


SEO doesn’t have to be complicated. Increasing your website visibility requires new visitors. Reviews are like the references that help sway hesitant hiring managers. Consistency is the most reliable way to develop loyal customers and advertise your business. When implementing these three concepts, you will find the relationships you create well worth the effort.

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We coin great taglines

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